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Robert A. Fortuno, P.C.

Ben & Jerry’s vs. Amazon

Raise capital and get big fast like Amazon.com? (The “big bang” model.) Or grow organically like Ben & Jerry’s? For a discussion of the pros and cons of each model, see Strategy Letter I: Ben and Jerry’s vs. Amazon – Joel on Software. Required reading for entrepreneurs.

Author FortePosted on February 22, 2010November 18, 2012Categories Business, Reading, Startups, Technology

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